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8月2日，全新LAND CRUISER“250”系列在东京进行全球首发。
“250”系列采用了与“300”系列相同的GA-F平台，确保了高水平的恶路克服能力，同时该系列还配备了多种具有环保性能的动力系统，包括首款混合动力系统。此外，操控性和智行安全性能也在不断发展。
在会场上，您能看到历代“LAND CRUISER”。自1951年第一代LAND CRUISER车型“BJ”系列问世以来，“LAND CRUISER”已走过约170个国家地区，开拓出了一条自己的道路。
此外，LAND CRUISER“70”系列也会作为持续销售车型在日本重新推出。“70”系列于2004年停产，丰田曾在2014年推出其30周年限量版车型。而这一次“重生”后，它的油耗和静谧性得到了进一步改善。
西蒙·汉弗莱斯设计部总监兼首席品牌官上台介绍了LAND CRUISER的历史，以及研发新车型的想法。丰田章男会长赋予LAND CRUISER的使命是“回归初心”，那么从这点出发来看，LAND CRUISER的“灵魂”是什么？
The history of Land Cruiser, is a history of Toyota itself.
LAND CRUISER的历史即丰田的历史。
Let me take you back exactly 72 years, when the Land Cruiser legend was born.
LAND CRUISER的传说始于72年前。
It was the time of Kiichiro Toyoda, founder of Toyota Motor Corporation. The company was only 14 years old, a disruptive “start-up” in the automotive world.
那是丰田汽车的创始人丰田喜一郎的时代，彼时丰田汽车才创业14年，仍是一家“初创公司”。
Corolla and Crown, were still to come, and Toyota was hardly known outside Japan.
当时，丰田没有COROLLA，也没有皇冠，出了日本，几乎无人知晓“丰田”这个名字。
Fast forward to today, and Land Cruiser is sold in 170 countries and regions around the world...
但是如今，LAND CRUISER在170个国家地区销售。
Literally, Land Cruiser put Toyota on the map.
正是LAND CRUISER在全世界打响了丰田的名号。
Lifelong bonds are often formed in the most demanding of circumstances, and our customers have experienced the extremes of life alongside their Land Cruisers...
许多人与他们的LAND CRUISER一起，在极端恶劣的环境中生存了下来，而终生的羁绊往往会在这样共通经历艰难困苦后更加牢固。
From prairies to deserts, from the North to the South poles, it is safe to say, Land Cruiser has seen more sides of life than any other automobile in history.
从荒野草地到无边沙漠，甚至从北极到南极，比起历史上其他车辆，LAND CRUISER见证的人生种类更加丰富。
Mud, ice, sand, salt…Across the planet there are many perilous roads...
泥地、雪地、沙地、盐地......地球上有不少令人难以想象的道路，汽车在这些道路上非常难行驶。
At Toyota, we like to say “the road makes the car”. With Land Cruiser, “the car makes the road”.
丰田有种说法叫“道路锻炼车”，不过到LAND CRUISER这里，则是“车开辟道路”。
These roads connect communities and enable irreplaceable ways of life.
－In rural Africa, a doctor rushes to a patient through floodwaters.
－In the Australian outback, an elderly woman takes a two-day roundtrip to the nearest town.
－In Antarctica, an observation team works in a minus 45-degree blizzard...
...Indeed, one of the first cars to conquer Antarctica was a Land Cruiser 40 Series.
是的，LAND CRUISER开辟了道路，而道路又维持了各地的宝贵生计。
－在非洲农村，一位医生不畏泥泞洪流，冲向他的病人。
－在澳大利亚的内地，一位老年妇女往返离她最近的城镇，来回需要2天时间。
－在零下45度、暴风雪肆虐的南极，一个观测小组正在努力工作。
事实上，第一辆在南极的极端条件下行驶的四轮车也是LAND CRUISER的40系列。
Moving to one of the hottest places on earth...the first exports of Land Cruiser were to the Middle East in the mid-1950's.
另外，LAND CRUISER的身影也活跃在地球上最炎热的地方。LAND CRUISER最早出口到的是中东地区，时间在20世纪50年代中期。
Thanks to Saudi Arabian car distributor Abdul Jameel, local folklore now says“Only a Land Cruiser, or a camel, can get you over these dunes”.
在沙特阿拉伯商人阿卜杜勒・贾米尔的努力下，当地村民都称赞说“只有LAND CRUISER或骆驼才能穿过这些沙丘”。
But it was here in Japan, in an area only accessible on horseback, that the story began.
LAND CRUISER的故事，始于日本某个只有靠骑马才能到达的地方。
In 1951, on the steep volcanic slopes of Mt. Fuji. development of the first-generation Land Cruiser, the Toyota BJ, started at the request of the Japan National Police Reserve.
那是在1951年，富士山险峻的斜面陡峭又严峻，岩石表面露出。在警察预备队的强烈请求下，丰田开始了初代LAND CRUISER“Toyota BJ”的研发。
This sounds like the perfect story, but in reality, it didn't get the job. But like any good recruit, it set out to prove itself.
但最终，该项目在竞争中落败，未被采用。但是，LAND CRUISER及其负责工程师们为了证明自己的能力，面对挫折像弹簧一般，迎难而上。
and became the first ever vehicle to reach the 6th station of Mt. Fuji, an altitude of 2,700 m. This resilience paid off: it got its first commission as a police patrol car, and its goal in life became clear, to protect livelihoods.
竟然造出了史上首辆登上富士山6合目*（海拔2700m）的汽车，可以说是达成了伟大的成就。最终，该车型被用作国家警察的警车，并接下了第一个任务。至此，明确了该车型“守护生活”的使命。
译注：合目,山岳用语。主要用于有信仰的山脉(比如富士山)。从登山口到山顶被分成10份。登山口就是“一合目”，山顶是“十合目”。
You see before you many examples of Land Cruisers throughout the years. What unites them is simple: their ultimate mission is to take you wherever you need to go, and always bring you back.
此刻，在此处，跨越时代的长河，汇聚了数辆LAND CRUISER。它们有着相同的使命，那即是——“无论去哪，必将平安归来”。
If a Land Cruiser breaks down, it is not just a matter of inconvenience... It can become a threat to life itself.
而如果LAND CRUISER突发故障，带来的不仅仅是不方便，那会是威胁人们宝贵生命的危险境遇。
The value of Land Cruiser comes down to one word...TRUST. The trust to put my life in your hands.
若要用一句话来表达LAND CRUISER的价值……那应是信赖，能被托付生命的信赖。
The Toyota BJ that laid that foundation of trust, has a direct descendant...the 70 series.
Toyota BJ建立了这样的信赖基础，而与之血脉相连的直系子孙——“70”系列，随后登场。
This may be a workhorse, but it has become an icon…The legend itself.
这辆即使满是泥泞，也稳稳当当前行的汽车已铸就了一个标志。“70”系列可以说，正是传说本身。
We received many comments from fans on social media, pleading with us not to let it go...“Don't change a thing!”, they said.
社交媒体上有很多粉丝向我们呼吁“LAND CRUISER一定要一直卖下去”。甚至还有人表达了“不要改变LAND CRUISER的特性”这一愿望。
Well, we listened...and today I am pleased to reveal that we committed to updating the 70 to keep that legend alive.
这些声音，丰田都认真聆听，并铭记于心。并且在今天，为了将传说与未来紧紧相连，我们将“70”再一次升级！请看。
Seeing this refreshed Land Cruiser 70 next to its ancestors, there is no questioning its loyalty to its roots...It is proud to be raw and utilitarian.
我们把焕然一新的“70”与该系列历代车型并排陈列，将对“70”系列根源的敬意，明明白白袒露无疑。
Under the revised bodywork, we made just the updates functionally necessary: a new, more efficient engine and transmission...and advanced safety features.
这是因为，新款“70”改良后的车身，只对机能上必要的部分进行了更新换代。装载了更高效的新型发动机和变速器，配备了更先进的安全装备。
If the 70 is the essence of Land Cruiser...then the flagship Land Cruiser 300, is the pinnacle.
如果说“70”是“继承”LAND CRUISER特征……那么作为旗舰系列的LAND CRUISER“300”则可以说是品牌的“象征”。
But today... I want to talk about what lies between those two worlds...Today is all about defining the CORE of Land Cruiser.
接下来，我将讲述在这两者之间，LAND CRUISER最核心的东西，也就是LAND CRUISER的主力“核心车型”。
Land Cruiser has special meaning for our Chairman Akio Toyoda, whose grandfather first introduced the vehicle.
将LAND CRUISER带到世间的，是章男会长的祖父。因此，对章男会长来说，LAND CRUISER是一辆有着特别意义的车。
When it came to developing the new core model, his task to us was simple... deceptively simple... “Genten Kaiki”
在新核心车型的研发中，章男会长给我们的使命很简单，即“回归初心（Genten Kaiki）”。
Taken literally, this means “Back to the Origin”.
按字面解释，就是“回到初心所在”。
He didn't go into detail…it was up to us to work it out.
对此，章男会长特意没有细说。如何理解，便是研发阵容的发挥之处和能力所在。
Our immediate reaction was to look backwards. Do we reinvent the bare-bones 70 Series? Do we go retro? No, that was too obvious...
我们立即想到的便是“回到初心所在”。是要新制作刚毅可靠的“70”吗？光是复古就可以了吗？不，这样的想法未免太单纯了……
He was giving us a chance to hit the reset button...A chance to reassess the real meaning and values of Land Cruiser in Toyota's portfolio...And a chance to create a vehicle that distilled those values so they would act as a foothold to the future.
章男会长给了研发阵容选择重置的机会。这是一个重新审视在丰田产品组合中LAND CRUISER的存在意义和真正价值的机会。这皆是为了让其价值明朗化，制造成为迈向未来的立足点的汽车……
We embraced that chance to define the unwavering core beliefs of Land Cruiser... and put them into a form that would transcend trends... a product in which ALL our customers could place their unconditional trust.
LAND CRUISER的信念永不动摇。交给我们的，便是明确这一点的宝贵机会。最终，我们将之升华为一辆远超潮流，让世界各地的顾客给予无条件信赖的汽车。
When everyone saw our proposal, they were equally unwavering: “Let's do it.”
所有人看了我们交出的提案，都毫不犹豫地表示了赞同——“就是它了！”
Ladies and gentlemen, the new SOUL of Land Cruiser.
各位，这就是LAND CRUISER的新“灵魂”……
So what do you think?
大家感觉如何？
As a member of the development team, and a long-term Land Cruiser owner myself, it was a dream come true!
对于我这个研发团队的成员，以及长年驾驶LAND CRUISER的车主来说，这一切简直美妙如梦。
We re-assessed every past aspect of Land Cruiser for its relevance and redesigned it ground-up to embody Land Cruiser values for the modern day.
这次，我们重新审视了LAND CRUISER以往所有特制信息。为贴合当代，更佳的体现出LAND CRUISER这一车型的价值，我们从1开始，不，应该说是从零开始重新进行了设计。
It's honest. It's lean and agile. It's fit for purpose.
直面客户需求、减少浪费、确保汽车能开往任何地方，我们为实现这些愿望而不断努力。
Let me take you through the five key areas that make this model the true soul of Land Cruiser.
接下来，就由我为大家介绍一下“250”系列车型最具LAND CRUISER灵魂的5大亮点吧。
① Capability（坚固性）
Number 1... capability. At the heart of this is the GA-F platform. Reliability and durability are built-in, and performance over rough terrain is on par with the flagship Land Cruiser 300.This capability is now more practical and accessible than ever: This is the first Land Cruiser to have Electric Power Steering, rather than hydraulic. This improves ease and comfort on-road, and reduces kickback off-road.
首先是其具有“保护生命安全的坚固性”。强壮结实的中心结构源于GA-F平台。
“250”系列具有可以媲美LAND CRUISER“300”系列的“可信赖性”“高耐久性”和“强恶路克服能力”。并且，它还具备超高的实用性。成为了LAND CRUISER系列车型中首个采用电子助力转向系统（EPS）的车型。不但提高了汽车在公路上行驶时的操作性和舒适性，同时还有效地降低了在越野路段中的方向盘反冲。
② Choice（全新的选项）
Number 2... choice. The powertrain lineup reflects diverse regional requirements. For the first time, this includes a hybrid powertrain, in a Land Cruiser. This tried-and-tested technology increases fuel efficiency, as well as performance, with no comprise on durability. It was an extremely difficult task, but has allowed customers, in all corners of the world the chance to participate in the journey toward carbon neutrality.
第2点是增加了“全新的选项”。正因为LAND CRUISER的使用者遍布全球，所以为满足各种各样的用户需求，我们有必要提供更多样化的选项。因此，首款LAND CRUISER混合动力车型应运而生。我们通过反复的试错测试，以更加成熟的技术成功地实现了在降低油耗的同时提高车辆性能，并且，没有以牺牲耐久性作为代价。直截了当地说，这是一项非常难的课题，但我们希望能让所有汽车用户都可以参与到碳中和事业中。
③ Intuitive operation（极限情况下的直观操作）
Number 3... intuitive operation. Vehicle control is fundamental to building trust between driver and machine. We designed the cockpit controls to be easy to identify and operate by feel alone. Here we sought the expertise of Dakar Rally champion Akira Miura, no stranger to driving under pressure in extreme environments. He told us it's crucial that the interfaces support the driver, with maximum accuracy, and minimal effort, whatever the conditions.
第3点是能够实现“极限情况下的直观操作”。如果一辆汽车不能随心所欲地操作，那么它就无法获得驾驶者的信赖，成为一辆让人安心寄托生命的汽车。为打造一个能凭借感觉就可识别和操作的驾驶室，我们特意请来了三浦昂先生协助研发。他是达喀尔拉力赛的冠军车手，能够运用自身的超高驾驶技术制霸各种高难度路段。
三浦先生表示：在极其恶劣的路况中行驶时，理想的驾驶状态是使用最小的力，实现最大精度的车机交互(HMI)，这一点极其重要。
That brings me to number 4.
因此，我们的话题也来到了第4点。
④ Beauty is function（功能美才是终极之美）
Beauty is function. Every aspect of the design is based on the premise that beauty comes from functionality. Proportions are calculated for maneuverability in extreme environments: The sides are kept slim, the overhangs short, the corners carefully sculpted. The low belt line, narrow A pillars and angular structure are designed for visibility and easy, accurate orientation. Customers also reminded us of the importance of damage mitigation and repairability. The high-mounted headlights are designed to rise above debris - and long savanna grass. The segmented front bumper is designed to be easy to repair.
“功能美才是终极之美”。一辆汽车的设计美感取决于其功能性。世界上有很多路段只有LAND CRUISER才能行驶，为此，该车型才会不断追求驾控性，最终呈现出如今强健的车身体态。
“250”系列车型的车身侧面更窄、前后悬短、且在棱角处进行了精心造型。更低的车身腰线、更细的A柱、以及有棱有角壁垒分明的设计，为汽车带来了更良好的可视性与简单操作性。另外，我们还听取了客户们的呼声，在车身不易受损及方便修理上大做文章。提高位置的前照灯，为驾驶者在瓦砾或长满高草的热带草原中的行驶提供了更好的可视性。分块式前保险杠设计为修理提供了方便。
But the objective approach to design and functionality is not the whole story...Great effort was placed on creating a subjective feeling of trust...For example, the wheel to body offset imparts a feeling of strength and stability, giving the driver confidence in the capability of the vehicle...it has to “look” the part. Everything has a story and a reason...
但是，我们的目标并非完全追求设计感与功能性，而是同时谋求“令人值得信赖的设计”。譬如，通过突出刻画轮毂与车身的张力，让人从视觉上就感觉这辆车非常结实、稳定，由此给驾驶者带来更多自信。每个细节设计都有其自身的逻辑和理由。
⑤ Reach ever more people（传递给更多的人）
And finally, number 5...The new Land Cruiser will reach even more people...That's right,Land Cruiser is coming back to America!
最后的第5点是，希望能让更多人拥有新款LAND CRUISER。是的，LAND CRUISER将正式重返美国市场！
So, we went back to the origin and we came out looking towards the future. This Genten Kaiki journey was a soul-searching exercise in many respects.
此次，我们为大家带来的是一款回归初心，展望未来的产品。所谓回归初心，是指重新正视了其永不动摇的核心理念。
As a mobility company, we believe that freedom in motion is a universal right. One to be enjoyed by everyone in the world, wherever they live.
丰田作为一家移动出行公司，认为“移动的自由”应该是无论住在哪里，世界上的每个人都可以享受到的普遍权利。
and the Land Cruiser development process reminded us, that in many parts of the world, individual mobility is not a luxury but a lifeline.
并且，通过研发LAND CRUISER我们又懂得了一个更重要的道理。那就是行驶在世界各地，移动并非奢侈享受，而是为了生存下去的生命线。
Our customers trust in us to keep Land Cruiser relevant and thriving toward the future...
正因为LAND CRUISER能够一直保持其不变的特色，所以才赢得了顾客们的信赖。我们将以此为基础，继续面向未来发展……
This could mean anything from carbon neutral approaches...To ensuring that the Land Cruiser brand is more affordable, and within reach of even more people around the world...
考虑更加符合碳中和目标的方案，亦或是调整更加亲民的定价等问题。
or it may even mean exploring new approaches to mobility, that enhance not only the Land Cruiser experience, but also further people's freedom in motion...
更甚之，也许不仅是LAND CRUISER，我们还能更进一步地提高移动的自由，探求某种全新的移动出行方式。
Suffice it to say, there are lots of exciting paths to changing the future of cars.
毕竟我们面前有着无数条能够改变汽车未来的，令人兴奋不已的道路。
Kuruma no mirai wo kaete ikou.
让我们“一起改变汽车的未来”吧。
＊在日本，新型LAND CRUISER“250”系列，以及特别车型First Edition，预计将在2024年上半年开始发售，LAND CRUISER“70”将于2023年冬天开始发售。
